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CATEGORYAnimation, Social media
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For a while it was a running joke that the animated commercials NRG paid thousands upon thousands to produce were MEH. I knew I could do better even though I hadn’t touched animation since school. Challenge accepted!

My fellow copywriter and I brainstormed with marketing to come up with a concept relatable to the general public to illustrate our product. It was used primarily on social media, but can also be found somewhere on the company site.