One-size-fits-allJeansCLIENTNRG HomeCATEGORYAnimation, Social mediaSEE IT LIVEFacebook For a while it was a running joke that the animated commercials NRG paid thousands upon thousands to produce were MEH. I knew I could do better even though I hadn’t touched animation since school. Challenge accepted! My fellow copywriter and I brainstormed with marketing to come up with a concept relatable to the general public to illustrate our product. It was used primarily on social media, but can also be found somewhere on the company site.