NRG sends out direct mail several times a year and in between those campaigns, postcards will go out. They serve as gentle touch points to remind residents that “we are here!”, “we sent you mail before!”

Working on postcards is fun because they allow you to distill your direct mail campaign into one double-sided nugget of information. If you know me, you know I am all about being straight and to-the-point. Totally a match made in heaven!

CATEGORYDirect Mail, Illustration